our approach
At Untamed, we partner with bold founders, business owners, and leaders to turn their goals into actionable strategies that get results. Whether you’re scaling up, refining your brand, or guiding a team, we cut through the noise with a no-nonsense, people-first approach. We focus on what works to help you thrive.
Here’s how we help:
The Team Leader
Leaders and managers looking to inspire their teams, build trust, and create a strong company culture.
What you need: Clear leadership tools, team alignment, and ways to build collaboration, retention and results.
How we help: Leadership training, workshops to improve team dynamics, and practical strategies to align your business goals with your team’s potential.
The Business Owner, Founder & CEO
CEOs, business owners, and founders driving growth and vision while also managing operations and leading teams.
What you need: Streamlined processes (so you can have a life!), and actionable strategies built to last to attract the right customers, build team ability and culture, and establish thought leadership.
How we help: Untamed delivers tailored strategies, hands-on consulting, and practical tools to simplify operations, strengthen leadership, build cultures and drive demand—helping you scale and succeed.
The Creative entrepreneur
Entrepreneurs, creators, and sole traders building brands that reflect their unique voice and attract the right audience.
What you need: A helping hand! A clear message, impactful branding, and a marketing plan that connects with their ideal clients, fast.
How we help: Brand identity workshops, storytelling courses, plus time-saving tools and templates to craft campaigns that resonate with authenticity.
meet the founder
I’m Bethanie Lunn, a strategist with over 20 years of experience helping brands and businesses stand out. I created Untamed to help businesses and individuals like you tap into your full potential. I’ve seen firsthand what works and what doesn’t.
I’ve worked with global companies including Kimberly-Clark and Shiseido, and directly with Founders of scaling SMEs including RocketMill (now PMG), and Pupil Progress, navigating bold successes and missed opportunities along the way.
My focus is on getting results—by building and executing strategies that make sense for the long term, focusing on both business and people development.
After all, when you invest in your people, they’ll invest in your business—when you nurture growth in your team, success follows for everyone.
With a strong background in marketing, business development, and positioning, I’ve helped build brands from the ground up, create clear messaging, and develop high-performing teams. It’s all about simplifying the complex, making it actionable, and keeping it human.
“My focus is on getting results - focusing on both business and people development.”
The Best People, at the Right Time
“Every consultant contributes their best skills to deliver the best results for you.”
While you’ll primarily work with me, I bring in a handpicked team of expert consultants as and when needed. This flexible model keeps costs low—no unnecessary overheads or unused resources—while ensuring you get specialised expertise exactly when it’s required.
When selecting my team, I ask one simple question: What are you brilliant at? I don’t want to know what they’re capable of or can do; I focus on what they excel at and love doing. That way, every consultant contributes their best skills to deliver the best results for you.
Whether it’s empowering your internal team or pulling together the right external expertise to get the job done, I ensure you’re always supported by people at the top of their game.
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![Lizzie Ridout]()
Lizzie Ridout
The Creative Brand Strategist
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Fran Villani
The Multi-disciplined Designer
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![Sam Thomas]()
Sam Thomas
The Network and Media Powerhouse
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![Lyndsey Clay]()
Lyndsey Clay
The Personal Brand Coach & Connector
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Stephen Merry
The Creative Executive Producer
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![Laura James]()
Laura James
The Growth Strategist
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![Helen Northern]()
Helen Northern
The Writer and Channel Specialist
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With two decades of industry experience, Fran has designed for numerous sectors and for companies at various stages of their journey.
A truly multidisciplinary creative, she brings expertise across diverse fields to deliver impactful design solutions.
A traditionally trained creative, Fran has a deep understanding of the design and creative process. She crafts meaningful brand identities by transforming a company's values and vision into a compelling visual language.
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The Creative Brand Strategist
Lizzie helps businesses confidently connect the dots between brand, space and story so every customer touchpoint feels cohesive, intentional, and totally on-brand. She takes what makes your business special and brings it to life through rock solid strategy and shit-hot design and styling that spans everything from fonts to forks. Whether it’s a visual identity, a physical space or the full 360°, Lizzie is at her best when she’s deep in the detail, making sure nothing feels accidental and everything feels you.
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The Network and Media Powerhouse
I’m brilliant at connecting the right people through my network and creating opportunities for businesses to share their stories via podcasts, radio shows, and print media. This storytelling builds trust, boosts visibility, and drives real opportunities that grow businesses and deliver measurable results.
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The Personal Brand Coach & Connector
I’m an award-winning entrepreneur and coach passionate about helping businesses and individuals connect, grow, and thrive. Founder of Connected Brighton, co-host of the Brighton Business Show, and a certified coach. I blend expertise in coaching, marketing, and networking to create authentic business success and meaningful connections.
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The Creative Executive Producer
Highly-skilled in bridging the gap between initial creative concept and final delivery, whether for video or stills production, a bespoke brand activation, or an integrated campaign across multiple channels. Known for crafting innovative visuals and impactful results for both UK and Global campaigns, I work closely with brands to bring their vision to life, ensuring the message connects powerfully with the target audience.
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The Growth Strategist
I have a strong background in digital marketing, strategic planning, SEO, and content strategy, with expertise in analysing competitive landscapes to identify growth opportunities.
With a proven ability to drive measurable results through business analytics and to align brand vision with strategic objectives, I’m adept at bridging technical and commercial teams to spark collaboration and innovation.
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The Writer and Channel Specialist
I’m brilliant at crafting blogs and adapting copy for every marketing channel across social, web and Meta. I ensure messaging works seamlessly across platforms, driving engagement and delivering results—whether it’s a blog post, social media, email, or website content.
The untamed effect
How we made it happen. Real results, lasting impact.
